Hi, my name is

Francesca.

I optimise websites and deliver exceptional organic growth for amazing brands like yours!

A passionate SEO consultant based in London. I have over 10 years of experience in the digital marketing field working with some of the largest UK brands across different verticals. Determining important business goals and developing customised SEO growth strategies to reach those milestones lies at the core of my services

About Me

For over 10 years I have been immersed in all aspects of Digital Marketing, Search Engine Optimisation and Web Analytics. I also have developed a solid understanding of HTML, CSS, Content management Systems (CMS) and all technical aspects of a website that influence SEO, usability and conversions. I have a track record of successful SEO strategy development and delivery for B2B and B2C clients. I am specialised in enterprise website re-platforming, migration and re-branding. My experience spans across verticals such as: Fashion, Retail, Health, Hospitality, Travel, Finance and Legal, where I built my expertise as a strategist and web analyst. While my campaigns focus on delivering effective SEO strategies, I place a particular emphasis on the search engine accessibility, technical and user engagement factors of a website. I am passionate about providing long-term ROI for my clients. Here are a the main SEO consulting services I provide:
  • Technical Website Audits
  • SEO Strategy & Implementation
  • Keyword Analysis & On-page Optimisation
  • Competitor Research & Benchmarking
  • International SEO Strategy
  • Backlink Analysis
  • Analytics & Reporting

Experience

Senior SEO Consultant - Three Whiskey
Jan 2023 - present
SEO Director - Spark Foundry
Mar 2022 - Dec 2023
Technical SEO Lead - Passion Digital
Jan 2020 - Feb 2022
As a senior technical SEO lead, I provided expert tech SEO recommendations for complex projects and created roadmaps and implemented SEO strategies for large enterprise clients, as well as smaller websites. I was also involved in new business pitches and helped built strategy documents.
SEO Account Manager - We Are Roast
Sep 2016 - Jan 2020
I worked with clients in the healthcare and finance sector. As a senior SEO technical consultant, I provided day-to day account management as well as devising and implementing SEO strategies. I was also responsible for developing reporting processes / technical frameworks to improve team efficiencies and trained junior members of the team. I also worked with new business activities and building strategy documents for pitches.
SEO Manager - Forward3D
June 2017 - Nov 2019
As an SEO Manager, I managed a team of 3 SEO executives, handled day-to-day relationships with our clients, and lead the SEO strategy for client accounts. This included providing technical SEO support, as well as reporting and insight into results.

Education

2009 - 2010
MSc in Cognitive Science and Decision Making
University College London
The cognitive processes and representations underlying human thought, knowledge and decision-making. It integrates a wide range of disciplines and methodologies, with the core assumption that human cognition and choice are computational processes, implemented in neural hardware.
2003 - 2008
Bachelor of Psychology
University of Athens
GPA: 4.5 out of 5.0

Projects

Hugo Profile
Hugo Profile
A highly customizable and mobile first Hugo template for personal portfolio and blog.
Image Converter
Image Converter
A web app to convert image to pdf, png to jpg, png to jpg and png to webp without database using django.
Hugo Profile V2
Hugo Profile V2
A clean and simple Hugo template for personal portfolio and blog.

Achievements

Facebook Hackathon Winner
Developed a product using Artificial Intelligence.
Microsoft Imagine Runner
We are developed a product which can help others.

Get in Touch

My inbox is always open. Whether you have a question or just want to say hi, I’ll try my best to get back to you!